Ep #14: How Tableau’s Former CMO Made Customers Smarter w/ Elissa Fink

Success isn’t having a lot of money from VCs or investors.

It’s signing on customers.

In this episode of The Marketer’s Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter.

We also discuss:

• What the true sign of success is for startups
• Working and thriving within budget constraints
• The value of taking risks with startups who don’t have the brand recognition yet

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.