CONEX S10: Why Successful Content Marketing Is Built on Rigorous Content Strategy

Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why content strategy is separate but complementary to content marketing
• Why Aha Media started the November Writing Challenge
• Why you should read your writing out loud
• Why content is the most critical component of the user experience
• Why your content should use “plain language”

Resources

• Convince & Convert
• Aha Media Group

Visit contentexperienceshow.com for more insights from your favorite content marketers.