The Content Marketers Love | Original Research

We spoke with 100 marketing leaders and asked 3 questions: 

• What marketing podcast delivers the most value to you?
• What is your ALL TIME favorite book on marketing?
• What’s a RECENT book on marketing you’ve loved?  

In this roundtable discussion Benji, James, and Dan breakdown the findings. 

Books mentioned: 

• Tipping point by Malcom Gladwell
• Linchpin by Seth Godin 
• Crossing the Chasm by Geoffrey Moore
• Play Bigger by Christopher Lochhead
• Thinking fast & slow by Daniel Kahneman
• 22 Immutable laws of marketing by Al Ries and Jack Trout  

Podcasts Mentioned:

• B2B Growth
• Seeking Wisdom
• State of Demand Gen
• How I built this
• Lochhead on Marketing
• Flip my Funnel
• HBR
• The Bigger Narrative